One of Britain's 2015/16 success stories, James Bay's done alright for himself. A number one album here and hitting number 15 in the US with The Chaos & The Calm and his mammoth hit 'Hold Back the River' have established him as one of the county's indie-pop front runners. Now with a Brit award under his belt he's released new single 'Best Fake Smile', one of the album's stronger cuts. It's more of the same though, paint by numbers uptempo guitar strumming backed by a toe-tapping drum beat and the often monotone rasp of Bay's voice. He's got talent, he's got an appealing voice, but if you're not an indie-pop zealot you might find this a little too repetitive.
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