You'd be forgiven for forgetting about Rita Ora considering it's been nearly 2 years since she released her debut album Ora. It's not a bad thing though. Her most compared peer, Rihanna, releases a new album every other day so a decent break between collections gives hope that a lot of thought has gone into upcoming album O. Lead single I Will Never Let You Down is a more poppy affair than her past singles, sounding closest to her mega hit How We Do (Party). The thing I like about this song is it's a pop song, pure and simple, and tries to be nothing other than that. Here's the lowdown:
+ It's quite summery.
+ Vocals are on point.
+ There's a full Moschino ensemble in the video.
- It's not as instantly memorable as her past hits.
4/5
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