Boomerang was a bit of a misfire for Nicole Scherzinger last year, which is a shame because it's actually quite catchy and not shit once you play it a few hundred times. She's now back and like her nemesis Cheryl Cole (sounds good doesn't it?) she's releasing a new single just in time for Xfactor fever to carry it to a lower top 10 placing... if she's lucky. Your Love is from her tepidly anticipated sophomore album.
It starts off with lots of caribbean beach flavour, courtesy of Rihanna hit makers Tricky and The Dream. Then there are some "yeah - yeah' bits and a "woo". Going well so far right? Then Nicole jumps in with a really 'shit attempt at being seductive' spoken word segment which includes a line about being knocked out like Michael Tyson. It improves once she actually starts singing but then takes a nose dive when she "doo doo doo"s; this seems to have become habit in the now lazy popscape, throwing in some noises because you can't be arsed to come up with some proper lyrics.
If you make it past the first 50% of the song things do improve vastly. The mid section is brilliant and saves this 4 minute track from being a complete waste of time. The production amps up and the bass thumps under her vocals as for the first time on the track, you actually feel like you're listening to a popstar. Your Love isn't quite what I was expecting after such a lengthy hiatus from the charts. It's nowhere near the epic quality of Don't Hold Your Breath. The production is faultless throughout, however if you're a lyric snob you'll probably guffaw. Skip to the midway mark - it's really a very good mid section.
2/5
No comments :
Post a Comment