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Even the album art is annoying. |
It would be nice if an artist like Jessie J would be the kind of artist who reshapes the pop landscape. It would be nice if an artist like Jessie J used the talents she has for singing, performing and just being a Popstar and released consistently good records. It’s no secret that she’s not really done any of that so far. With one of the most distinctive voices in pop music she should be ruling the charts, figuratively killing all of her competitors. If in combat, she used her last album Alive as a shield, she’d be dead. It wasn’t a terrible album, but commercially it was a disaster in comparison to the immense success of her debut Who You Are. Now she’s back with third opus (or attempt at artistry) Sweet Talker and we are all hoping it’s a return to the sass that fuelled Do It Like a Dude and the pop mastery of Domino.
It isn’t. Jessie can rest easy at night that she hasn’t released the worst album of all time, however it’s not much ‘harder’ than her last effort which she herself deemed “too soft” and it’s not much better either. Where Alive did succeed was with predictable yet memorable (on occasion) hooks on the likes of Wild and Daydreamin’. Here, we’ve got Jessie J frantically trying to piece together the fragments of her broken reputation as if she’s trying to inject the generic into the album’s circulatory system to get sales figures up. For once it would be nice to hear her experiment and leave musical reliability to P!nk.