Sia's 1000 Forms of Fear album campaign has been her most successful to date. It's the most commercially present she's ever been and the majority of the songs on the album are exquisite. I've gotten used to the covered face now and I've forgiven the pretentious nature of that particular gimmick given that the quality of music is so high. However, Sia, you have a lovely face so please take that bloody wig off, turn around, and address your loyal subjects.
Digital music has really buggered the single release structure of old. Chandelier was the first single (what a behemoth it is too) and now fourth single Big Girls Cry was actually the third single and its predecessor Elastic Heart the fourth. Christ Almighty. Anyway, new(ish) single Big Girls Cry is one of the highlights from 1000 Forms of Fear. Sia's vocals soar throughout, overwrought with emotion, every undoctored crack in her voice heightening the authenticity of the experience. "I may cry ruining my makeup/ Wash away all the things you've taken/ I don't care if I don't look pretty/ Big girls cry when their hearts are breaking..." she sings over harmonic layers and a thumping beat. It's got just as much charm as the singles that came before it and is destined to be mauled by talent show contestants in the near future; thank you Simon Cowell.
5 / 5
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