You'd be forgiven for feeling that Sia's faceless campaign for her last behemoth album (first major commercial abum) 1000 Forms of Fear was a little bratty. Facing away from the crowd as your perform didn't seem like the best way to win new followers, however, somehow she nailed it. With incredible songs like 'Chandelier' and 'Elastic Heart' it would be impossible not to fall in love with the new, pop heavy version of the once odd ball, indy-pop artist.
A leap has been made for new album 'This Is Acting', Sia now faces the crowd and reveals her mouth but covers the upper half of her face with a black and white wig. She's also flaunting some incredible pins but that's neither here nor there (they're really good legs!). I digress. This new album is even more commercial than its predecessor, but for good reason. The clue is in the title; this is Sia as 'Sia the Popstar'. This is Sia singing a collection of songs she'd never normally sing herself, ones she wrote for other major artists that either rejected them or in some cases she actually asked for the song back. This is the reverse of conventional musical experimentalism, where the likes of Beyoncé dabble in new noir sounds, Sia is striding on into the pop spectrum to fill her place.
