The Sugababes have had a pretty busy career. Sure they've got countless hit singles and millions of album sales, but their biggest achievement is still existing after numerous line-up changes to a point where now there are no original group members left.
After their flop album Sweet 7, the girls are back and are desperate to prove their worth as the pseudobabes. They're doing this with a vamped up image and club ready new single 'Freedom'. The video harks back to the dark club setting of their epic single 'Freak Like Me' but the song is very different. Keeping with the times and going for gay anthem complete with dub-step breakdown, 'Freedom' proves that the ladies can still knock out a good tune. The song's crescendo, post-breakdown, is exhilarating but the song still lacks the bite and originality that their older efforts have become famous for. It's a great dance-floor track, but overall it still isn't hitting the mark you'd expect. On a plus note, the song is brilliant when compared to some of the disasters from Sweet 7 and as long as they manage to recapture their feistiness on their upcoming album, things could be on the up.
3/5
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