Rated Unapologetic: Apology somewhat needed

'I do my own thang, phresh of the runway' bites Riri on the opener to her seventh studio album Unapologetic. It's fierce, a bit indecipherable but full of the bad girl attitude she's developed rapidly over the past two years/albums. Many think she's in overkill at the moment and needs to take a serious hiatus to give everyone else a break. Others are delighted that she keeps popping out albums like a toaster hooked on pop tarts. I fall in with the latter category, or so I thought I did until I heard Unapologetic.

For a major Rihanna fan such as moi, one who has been hard for her music ever since the wonderful Rated R graced airwaves, Unapologetic is a disappointing, somewhat annoying collection of songs. The opener is quite cool, but when the haunting dark beats of 'Numb' (feat Eminem) kick in the album is thrown off track. Repeatedly stating 'I'm going numb' for what seems like an eternity I just pray for the song to come to a swift end. Then we're presented with the duff 'Pour It Up', a song that irritates with its horrendous lyrics and arrangement. The negatives keep coming with 'Get It Over With' and the poppy snorefest duet with ex/not ex lover Chris Brown 'Nobody's Business'. You're right it is nobody's business and also, no one fucking cares.

The album avoids a 1/5 rating because of some moments of brilliance. Lead single 'Diamonds' is a triumph of a song, perhaps a career best. Rihanna's vocals are on point, the production is gorgeous and the lyrics are strong. Chase & Status number 'Jump' is another top track, with its electronic dub step onslaught an absolute joy to absorb. 

The poor songs noted earlier don't showcase any vocal talent. Songs like 'What Now', 'Stay' and 'Love Without Tragedy/Mother Mary' show off the vocals that have grown over the past 3 albums. The first track is an infectious, mid tempo anthem that would fit perfectly onto Loud. The third is an interesting track and is perhaps one of the album's most powerful performances. 'No Love Allowed' sees Rihanna embrace her Bajan accent just like she did on the brilliant 'Man Down' a couple of year ago and is just as loveable. Album closer 'Lost in Paradise' is average dub step pop, but certainly maintains the relief the latter part of the album injects into the sore spot left by the jagged/unpleasant earlier segment.

Unapologetic is not an improvement on Talk That Talk, which albeit wasn't a perfect album, and it certainly doesn't serve as a worthy successor to Loud or Rated R. It does show that Rihanna, even now in a state of over exposure, still holds the iron fist as the most powerful pop singer in the world. Her last three albums have given fans different music, new experimentations and in some cases a new Rihanna to play with. However, Unapologetic doesn't manage to remain cohesive and has too many mishaps littered throughout its track list to hit the top end of the review scale. There are, as previously said, moments of brilliance here. Songs that remind you of why you fell in love with dirty Ri in the first place. Right, now it's time for your holiday love!

Download: Diamonds/Jump/No Love Allowed/What Now

2.5/5