With her brilliantly, yet controversially (of course), titled album MDMA coming out at the back end of March it was time for Madonna to drop us a new single. As one of music's most loved and probably most influential, female icons, the pressure is always on for auld lady to reinvent her sound. Transgressing the expectations of pop music fans for decades, particularly with the experimental sound of albums like Ray of Light and the retro feel of the immense Confessions, Madonna has never been one to stick to her guns (no pun intended).
New single 'Give Me All Your Luvin' is a gay club filler waiting to happen, with relevant (all be them predictable) cameos from hip-hop tart Nicki Minaj and the brilliantly imaginative M.I.A. It's a step back to pop, but a step forward from the awkward hip-hop inspired moments from Hard Candy. Even if you don't enjoy its cheerleader chants "L.U.V Madonna/Y.O.U U Wanna?" you're going to be hard pushed not to be singing this to yourself for months to come. Catchy little number.
Check out the video below, where Madge is looking damn fine for a 50-something year old woman. In fact, is she hotter now than she ever was before?!
4/5
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